Puma is sport. This obsession can be seen by their passion in designing, manufacturing and marketing sports products such as footwear, such as sprinting shoes, clothing and accessories. For more than 70 years, Puma is renowned for their ability to create products for the world’s fastest athletes. Their reputation is further enhanced by their ability to infuse performance with sports-inspired lifestyle into their products for sports such as football, running, basketball, golf and motorsports.
The Brand Story of PUMA
In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolve to be the world-renowed PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. In subsequent world sporting events, more athletes were seen wearing PUMA shoes and apparel, crafting a global reputation for the brand.
PUMA Sports: Functionality & Leisure
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel are designed for teamsports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparels for all ages here at PUMA.
Practicing Sustainability Through Sports
PUMA choose to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into their operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on 10 key sustainability areas by working closely with stakeholders.
Innovating with PUMA
PUMA strives to be on the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guides PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Turning Intent Into Action
Criminal justice systems are skewed as a result of racial and social inequities; as a result, PUMA supports groups like the ACLU and REFORM Alliance who fight for systemic changes. PUMA is firmly opposed to all types of social injustice, prejudice, and inequality and works to promote worthwhile activities that contribute to a more just society.